Shiraz Datta

Traveler | Marketer and Writer by Choice | Social Media Researcher & Enthusiast | Focus on New Age Marketing and CRM Strategy | Business Intelligence

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Writer | Product Marketing | Product Management | CRM Marketing | Business Intelligence | Marketing Strategy | Developer Marketing | Mobile Ecosystem | Digital Marketing | Consumer & Partner Marketing |  Experienced Product Marketing in Asia, Americas and European Markets. Have successfully managed various product(s)/program(s) launches across multiple markets.  Experienced in developing and managing mobile ecosystems, software and solutions across marketing various regions. Over 13 years’ experience in successfully executing multiple marketing initiatives including launch events, consumer & developer marketing, through social media, email marketing,  POP marketing, etc. Experience in implementing partner and consumer CRM/knowledge management strategy in 27 countries.  Marketing and Mobile Technology in Emerging Markets. Winner of many internal and external awards. 

Regional Manager - Marketing, APAC Operations at Nokia Singapore

January 2009 - January 2012

Primary Markets - India, Bangladesh, Srilanka, ANZ, Indonesia, Malaysia, Vietnam, Singapore, Philippines and Thailand. Responsible for Digital and Traditional Media Outreach. Responsible for Device-Solution Portfolio. Responsible for Partner Acquisition and Retention in the Region. Responsible for Solution, Applications and Nokia Store content portfolio. Responsible for all the Digital including Social Media, and Non-Digital Marketing to the TG Responsible for Market Research and Knowledge Management. Responsible for Industry Partnership(s). Responsible for over 200 Global Events. Responsible for Cross Functional & Country Team Alignment on Partner Ecosystem. Responsible for over 200 events and digital campaigns across various markets worldwide. Campaign Winner of Indian Digital Media Awards in 2010 and 2011. Campaign Winner of B2B Marketing Award Winner for 2011.

Manager - Marketing, India Operations at Nokia

July 2008 - December 2008

Primary Market - India Responsible for Digital and Traditional Media Outreach. Responsible for Device-Solution Portfolio. Responsible for Partner Acquisition and Retention in the Region. Responsible for Solution, Applications and Nokia Store content portfolio. Responsible for all the Digital including Social Media, and Non-Digital Marketing to the TG Responsible for Market Research and Knowledge Management. Responsible for Industry Partnership(s). Responsible for Cross Functional & Country Team Alignment on Partner Ecosystem.

Head - Marketing at Cincom Systems

September 2001 - June 2008

Responsible for all Aspects of Marketing and PR for the Company. Build yearly marketing plan and manage marketing budget. Build effective lead generation channels and mechanisms related to our selected products for the Indian market that deliver quality, qualified leads for our sales force to pursue. Establish a process for the distribution and monitoring of the progress the sales force achieves with these leads. Responsible for Events and Management of Digital Channels. Managed all aspects of the tasks related to the introduction of a new product to the market. Winner for the Don Quixote Award 2004-05, 2006-07 & MD Best Idea Award. A Cincom honorarium designed for distinct recognition of an Individual

Manager - Presales at Interglobe Technologies

February 2005 - September 2005

Responsible for handling all the IT related pre-sales activity for their International Market including United States of America & Europe. Alliance Management and providing support to the partners. Job responsibility includes leads management, client interaction, demonstration, requirement analysis, collateral development | management, market analysis, RFI/RFP/Tender response, solution mapping, competition analysis and partner management.

Center Head at Aptech Computer Education

June 1999 - October 2001

As a centre head I was responsible for all the operations of the centre. Also were responsible for Marketing and adding new student/clients for the centre. Responsible for Running all types of marketing campaign's like Road Show, Ad campaign's, arranging for seminar and exhibition for the centre at various schools and colleges.

Marketing and Graphic Manager at Fineline Graphics

February 1998 - June 1999

Responsible for marketing and client management. Responsible for Graphic Creation and Delivery

Head - CRM Marketing and Business Intelligence at Nokia Inc.

January 2012

Responsible for Marketing Product Creation and Implementation. Responsible for Developer & Partner Ecosystem. Responsible for Designing and Implementation of Global CRM Strategy. Responsible for Digital Marketing Strategy and Intelligence. Responsible for Defining the customer Intake and Outreach Process. Responsible for Running Global Outreach Campaigns. Responsible for Research and Analysis. Responsible for Competitive Mapping. Responsible for Company Wide Database Management and Mining. Responsible for Global Business Intelligence.

Indian Institute of Management, Bangalore

2008 – 2008

Creative Marketing in IT Industries

University of the West of England

2005 – 2007

Master

University of the West of England

2005 – 2007

Master

Concentration: Marketing

American International University of Management and Technology

1999 – 2002

Bachelor of Business Administration (B.B.A.)

Concentration: Business Administration and Management, General

Tata Infotech

2001 – 2001

Certificate Course In Vb And Oracle

Concentration: Computer Programming, Specific Applications

AIIMS

2000 – 2001

Diploma In Business Management

Concentration: Business Management

AIIMS

2000 – 2001

Post Graduate Diploma In Advertising & Public Relation

Concentration: Public Relations, Advertising, and Applied Communication

ET&T

1999 – 1999

Diploma In Computer Software Technology

Concentration: Computer Programming

Microsoft

1999 – 1999

Microsoft Certified System Engineer

Concentration: Systems Engineering

Delhi University

1996 – 1999

Bachelor

Concentration: Commerce

Delhi University

1996 – 1999

Bachelor

Concentration: Commerce

NIIT

1998 – 1998

Certificate in Web Pages Publishing

Concentration: Web Page, Digital/Multimedia and Information Resources Design

Arena Multimedia

1996 – 1998

Diploma In Multimedia

Concentration: Computer Graphics

National Institute of Sales

1996 – 1998

Honors Diploma in Sales & Marketing Management

Concentration: Sales & Marketing

Delhi Public School

1986 – 1996

XII

Concentration: Commerce

Delhi Public School

1986 – 1996

XII

Concentration: Commerce

Digital Marketing Social Media CRM Online Marketing Marketing Strategy Marketing Communications Direct Marketing Product Marketing Nokia Mobile Technology Mobile Solutions Mobile Applications Mobile Marketing Marketing Management Social Media Marketing Contract Management Quality Management Creative Writing Strategic Planning Business Analysis Business Intelligence Data Mining Data Modeling Business Process Improvement Information Technology